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Party Plans

What is a party plan?

Party Plan is a form of direct sales involving marketing or selling products at social events.

Almost all of us have been to a Tupperware party at one time or another (now, come on, you can't deny it...). I have to say, the first time I was invited, I thought it was something my mother did, but ten years later it seems quite normal.

Tupperware is one of the world's leading direct selling companies and has been running for over 50 years (so your Grandma probably went to a Tupperware party aswell...), but there are plenty of others. Just look in the back of the Sydney's Child magazine and you'll see adverts for Party Plan opportunities in Childrens Toys and books.

Others that come to mind are Nutrimetrics, Avon cosmetics and Enjo, selling environmentally friendly cleaning products.

There are many more out there: you just have to search on Google under Party Plan Australia to find websites listings Party Plan businesses.

Here is one that has a good list of party plan businesses:

Although I have labelled Party Plan businesses as work at home, technically they are home based work opportunities, as you need to set aside time outside the home for the actual parties. It is possible to run these businesses around your family commitments, but you will need to have time of an evening or a weekend to attend parties.

With most Party Plan businesses, there is an intial outlay for your 'kit'. This might be money up front, or can be recouped through the sales you make in your first month or two.

So how much money can you make?

As with pretty much anything, that depends on how much time and energy you are prepared to commit. It may simply provide additional 'pocket money' or it can provide a very decent income.

The main drawback, I think, is that it is all about sales, and that does not come naturally to a lot of people. It's amazing how excited a group of people can get when confronted with a table full of plastic items they never knew they needed until now, but the challenge is to get them there in the first place. It's a bit of an imposition to rely on friends and family to get you started, but that's the easiest way to go. Just be careful not to pressure anyone.

The hard bit is then getting the follow on parties, from their friends, and their friends' friends. There are books out there that tell you how to make money through direct sales without hassling your friends and family. I haven't checked these out - they may be helpful, or it may be a way for someone to get rich by telling you how to do it. I'd be interested to hear from anyone who has checked out any of these direct selling tips (email me on








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